Let’s learn together
Create and optimize your artist website
What is the role of the artist website in today’s art world? This course breaks down essential parts of the artist website to help you create and optimize your own site. With these tips, you’ll have clients coming to your website, and even better…buying your artwork!
BONUS: When you get to Chapter 5, I offer the opportunity to send me your website for a FREE audit where I will help provide finishing touch feedback to make your site perfect!
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1. Before you begin
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Do you need an artist website?
What is the role of the artist website in today’s art world? Is it necessary? What goals should it achieve?
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Keys to online Success
This lesson outlines elements we need to sell art successfully online, and how to take your website to the next level.
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Setting intentions for your site
And, an evaluation of what tech ability is needed for website building.
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Get to know your audience
Defining and understanding your ideal buyer
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Chapter 1 Homework
Practical directives to drive your business
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2. The art of website design
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Making a great first impression
We must grab the attention of our visitor within the first few seconds. Your home page can be designed with this in mind.
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How do people shop for art?
Shopping for art is different than other products - how can we use this to our advantage?
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What you need on your site
How many pages are appropriate on an artist website? Which ones are necessary?
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Types of photos you'll need on your site
This is a very popular question! If you get your photos arranged before starting your site, you’ll have a great head start.
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Chapter 2 Homework
Use this worksheet to identify sections that work for you and your business
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Bonus Homework: Find your why
Help with this important step: Finding your WHY
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3. Attracting visitors to your website
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4. Let's build together
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Laying out your Squarespace site and adding content
Go from a blank canvas to a beautifully designed site after watching this 30 minute video!
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Review: ways to present your artwork
A shortcut to the part of the video that people come back to most: Ways to display your artwork.
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Quick tour of Squarespace Campaigns
An easy way to start your email marketing strategy.
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Finishing touches and getting your site live
Favicons, connecting you domain, and setting up your e-commerce shop.
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Relevant Squarespace tutorials
A collection of tutorials you will find useful for your artist website
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5. Website audit
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Bonus Content
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A note on commissions
A helpful video explaining the pros and cons of accepting commission jobs.
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Make your artist signature into a logo
I always get asked this: how do I make an artist signature into a logo? Here’s how!
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A website refresh you'll love!
If you love before/after content, this is for you!
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