custom website design
i absolutely love building artist websites
I have extensive experience selling fine art, working in galleries and with artists, so I’m uniquely positioned to show off your art to the world.
Because I only make websites for artists, I’ve honed my abilities to provide the best client experience, and increase your chances of selling your work or attracting a representative gallery.
A custom website allows you to:
✔️Establish a professional online presence and enhance credibility
✔️Showcase your portfolio and artwork to a wider audience.
✔️Sell artwork and offer art-related services through an online store.
✔️Connect and engage with your audience through content creation and mailing list
✔️Expand your artistic network and opportunities by increasing visibility.
new feature for custom websites
Does this sound familiar? You open your website to make some edits, but you can’t remember how to do anything, or even where you saved that darn tutorial you once had?
Each of my custom website builds includes a tutorial video that’s embedded into the back end of your site.
That means, when it’s time to do updates, my personalized instructions are right where you need them!
A screenshot of Carla’s Squarespace site showing her embedded tutorial video. My clients love this feature!
ready to get started?
latest websites
Built for striking visuals and the ability to sell fine art
more of my websites
custom website pricing:
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Portfolio sites are perfect for artists who would like an online presence at the lowest cost possible.
Artwork is shown in a clean, professional manner, with focus on simple design, letting artwork speak for itself.
Attention is paid to the client’s journey on the site, and it is built to create a path-to-purchase. There will be no e-commerce function on a portfolio site, but this can be upgraded to include e-commerce at any time.
Included in this package:
1 30 minute discovery call
4 pages overall (Home, Portfolio, About, Contact). Additional pages cost $200+hst per page.
Portfolio pages for artwork, up to 6 series
Designer will add up to 50 artworks, and will show you how to add more (if you have extra)
About page
Contact page
Home page with key image, highlighting your ‘why’.
Basic SEO on pages (titles, descriptions)
Assistance with connecting domain
Connect mailing list for Squarespace Campaigns
Available at additional cost:
additional pages cost $200+hst per page
copywriting
price list generation
upgrading to e-commerce
photo editing
After the 30 minute discovery call, correspondence is done by email, client will be sent online tutorials for instruction on using the site.
Squarespace subscription fees are not included in the design price.
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Basic E-Commerce websites are perfect for artists who need an online presence and would like to have it set up for sales.
Artwork is shown in a clean, professional manner, with focus on simple design, letting artwork speak for itself.
Attention is paid to the client’s journey on the site, and it is built to create a path-to-purchase.
Included in this package:
1 30 minute discovery call
4 pages overall (Home, Artwork shop, About, Contact). Additional pages cost $200+hst per page.
Designer will add up to 30 artworks (products), and will show you how to add more (if you have extra)
About page
Contact page
Home page with key image, highlighting your ‘why’.
Basic SEO on pages (titles, descriptions)
Set up or connection to Squarespace Campaigns for email list
Assistance with connecting domain (usually on the phone)
Available at additional cost:
copywriting
price list generation
photo editing
assistance connecting mailing list from non-Squarespace services.
Following the design phase, the client will be given instruction on how to use the site, and will be responsible for updates after the design phase is complete. Your designer can always be hired in future for updates if needed.
After a 30 minute discovery call, correspondence is done by email, client will be sent online tutorials for instruction on using the site.
Squarespace subscription fees are not included in the design price.
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Full E-Commerce websites are perfect for artists who need a professional online presence combined with a powerful marketing plan.
All features of the Basic E-Commerce design are included, plus the following extras:
1 on 1 time:
1 hour phone call to plan website (live on zoom)
1 hour phone call closer to website completion for final touches
Email campaign management:
assistance connecting existing mailing list or starting a new list
advice regarding email marketing strategy (to be discussed in one of the 1on1 calls)
newsletter connection through the website
Lead generation strategy:
coupons and marketing pop-ups geared towards fine art sales
‘Extras’ for artists:
How to add a print shop to strategically increase sales
Live instagram feed connection
The following is also included:
Artwork is shown in a clean, professional manner, with focus on simple design, letting artwork speak for itself.
Attention is paid to the client’s journey on the site, and it is built to create a path-to-purchase.
Included in this package:
4 pages overall (Home, Portfolio, About, Contact). Additional pages cost $200+hst per page.
Designer will add up to 50 artworks (products), and will show you how to add more (if you have extra)
About page
Contact page
Home page with key image, highlighting your ‘why’.
Basic SEO on pages (titles, descriptions)
Assistance with connecting domain
Available at additional cost:
copywriting
price list generation
photo editing
Following the design phase, the client will be given instruction on how to use the site, and will be responsible for updates after the design phase is complete. Your designer can always be hired in future for updates if needed.
Squarespace subscription fees are not included in the design price.
frequently asked questions:
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An artist's website is one of their most important tools. A solid online presentation will help a professional artist sell their work, and look attractive to potential galleries.
A website for a professional artist has totally different goals and requirements then commercial product or retail websites. Presenting artwork so that it appeals to both galleries and buyers requires a specific set of skills, which I have built over time in my experience selling art and developing online strategies for galleries and artists.
Your investment is small, compared to the payoff.
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1. Book a discovery call (or skip to step 3)
2. Invoice sent for 50% deposit
3. Fill out the website onboarding information here.
4. Website first draft delivered within 1 week of receiving all onboarding information and images
5. Invoice sent for 50% final payment
6. After edits are complete, final draft delivered
7. Website launch call (30 minutes)
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Clients must have the ability to use a service such as Dropbox, iPhoto albums or we-transfer to send web-resolution images to the designer. If you identify as being ‘low’ on technical ability, you are best suited to the Portfolio site.
I would like to create a site for you that you can update yourself, so I will teach you what you need to know, and provide Squarespace tutorials to fill in the blanks.
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My timeline varies. In most cases, I am able to send a site draft within 2 weeks of receiving all of the website content. I do not start a site until I have received all of the text and images, and the deposit has been paid.
If you are in a time crunch, please know I can have a complete site up and running within a week, but most site builds take about 3 weeks start* to finish.
*start = when you send me the content, not when you first contact me
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Contact me via the email form above, or book a discovery call