Booth furniture is one of the most overlooked tools in an art fair setup—and one of the most powerful when done well.

In this 45 minute call, we will have a casual chat, opening the floor to participants of The Artist Project (TAP) to discuss their experience and ask questions of other artists.

Your website doesn’t need to be more polished, it needs to feel more real. Google is now prioritizing authentic, experience-driven content, which means the way you naturally think, speak, and create is your biggest advantage.

Alissa Sexton is a former gallery director who now provides 1:1 coaching help to working artists looking to better their careers. This article shares how to create a simple wall label for an art exhibition.

Further conversation related to the psychology of buying and selling art. I share my philosophy that art should be accessible and without the traditional elitism that usually accompanies gallery experiences.

A helpful list for artists preparing for an art fair.

It’s a fair question. When people are stressed, when the news cycle is brutal, when money feels tight and the future feels uncertain, buying art can start to feel like the most “optional” thing in the room.

Small details make a big difference, especially when you’re presenting and selling your art online. I’ve created a few simple Squarespace customizations designed specifically for artists, each one built to make your artwork look more professional and help collectors buy with confidence.

What drives someone to collect art in 2025? Beyond aesthetics, collectors are influenced by psychology, from the reassurance of social proof to the urgency of scarcity and the power of storytelling. Alissa explores how artists can use these principles to communicate value, connect with buyers, and build thriving creative businesses.

The pandemic created a unique moment for artists and collectors alike — but the art world looks very different in 2025, leading us to be concerned about the future. In my latest blog post, I explore what has shifted, and how artists can still build thriving creative businesses today.

Discover the art of effective pricing! Whether you're a seasoned artist or just starting out, this blog post reveals the pitfalls of starting too high or too low. Learn why unrealistic prices can damage your career and how underpricing devalues your art.

Dive into these 10 exceptional artist website examples to gain valuable insights on how to elevate your own website and make it stand out from the crowd.

Why sit in front of a screen optimizing your search engine results when you can use this handy shortcut?

You’ve probably already figured out what artwork to bring, to make the best use of your booth space. On top of that, you’ll need other items for hanging, and to make your stay more comfortable during your time selling. Here is my list of what to bring.

A few strategies for planning your art fair booth

The MInimalist is an artist website template built for artists who want their work to speak for itself.

A refresh that no one asked for! But why not? It looks even better!

Applying to a juried art show? I’m sure you’d love to know exactly what the jurors are looking for to increase your chances of getting in.

Applying the ‘Let Them Theory’ learnings to help artists with career goals and improving studio practice.

If your sales volume reaches a certain threshold, you may want to consider Shopify - here’s how to figure out if you need to move to from Squarespace.