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ALISSA SEXTON
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Custom Website Design
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How to optimize your artist website
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Optimize course for templates
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Accepting payment at art shows

Mar 17
Written by Alissa Sexton
Alissa Sexton https://www.alissasexton.com
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Build out your year of sales: Spring Edition

explore my latest free tips for artists

The Still Life
Sometimes Stepping Away Is Part of the Work
Sometimes Stepping Away Is Part of the Work

In defence of taking a break. Your studio practice will thank you.

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Should an artist put their prices online?
Should an artist put their prices online?

How important is price transparency on your artist website?

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Which Artist Website Solution is Right For You? Honest Comparisons.
Which Artist Website Solution is Right For You? Honest Comparisons.

Whether you are just starting out and wondering if DIY is the move, or you have been putting off a professional website for years because you aren't sure what you actually need, this post is for you.

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My Website Templates Aren’t for Everyone…They Are Just For Artists
My Website Templates Aren’t for Everyone…They Are Just For Artists

The goal is to give you a professional foundation that has already solved the problems most artists don't know they'll encounter until they're halfway through building a site.

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5 Things to Never Say to an Artist (Even If You Mean Well)
5 Things to Never Say to an Artist (Even If You Mean Well)

Even well-intentioned comments can sometimes land awkwardly when the speaker doesn’t understand the mind of the artist.

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The Art of the Website (and why human creation still matters)
The Art of the Website (and why human creation still matters)

What if your website is not just a tool, but your first exhibition? This post explores how the formal qualities of art can shape a stronger online presence — and why human-made design may be the new luxury.

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Reserve Your Artist Website (and save $500!)
Reserve Your Artist Website (and save $500!)

Most artists don’t delay building a website because they don’t want one. They delay because getting started feels bigger than it should.
This offer is designed to make the first step easy.

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Elevate your Art Fair Booth with Furniture
Elevate your Art Fair Booth with Furniture

Booth furniture is one of the most overlooked tools in an art fair setup—and one of the most powerful when done well.

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TAP: Artist Roundtable
TAP: Artist Roundtable

In this 45 minute call, we will have a casual chat, opening the floor to participants of The Artist Project (TAP) to discuss their experience and ask questions of other artists.

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Why Website Authenticity Matters More Than Ever
Why Website Authenticity Matters More Than Ever

Your website doesn’t need to be more polished, it needs to feel more real. Google is now prioritizing authentic, experience-driven content, which means the way you naturally think, speak, and create is your biggest advantage.

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Exhibition Labels Made Simple
Exhibition Labels Made Simple

Alissa Sexton is a former gallery director who now provides 1:1 coaching help to working artists looking to better their careers. This article shares how to create a simple wall label for an art exhibition.

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Can we make art less intimidating?
Can we make art less intimidating?

Further conversation related to the psychology of buying and selling art. I share my philosophy that art should be accessible and without the traditional elitism that usually accompanies gallery experiences.

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Getting Ready for Toronto Artist Project: A Friendly Check-In
Getting Ready for Toronto Artist Project: A Friendly Check-In

A helpful list for artists preparing for an art fair.

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“Why am I even trying to sell art right now?”
“Why am I even trying to sell art right now?”

It’s a fair question. When people are stressed, when the news cycle is brutal, when money feels tight and the future feels uncertain, buying art can start to feel like the most “optional” thing in the room.

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Clever Add-Ons For Your Artist Website
Clever Add-Ons For Your Artist Website

Small details make a big difference, especially when you’re presenting and selling your art online. I’ve created a few simple Squarespace customizations designed specifically for artists, each one built to make your artwork look more professional and help collectors buy with confidence.

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What Drives Buyers?
What Drives Buyers?

What drives someone to collect art in 2025? Beyond aesthetics, collectors are influenced by psychology, from the reassurance of social proof to the urgency of scarcity and the power of storytelling. Alissa explores how artists can use these principles to communicate value, connect with buyers, and build thriving creative businesses.

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Artists, Collectors, and the Pandemic Shift
Artists, Collectors, and the Pandemic Shift

The pandemic created a unique moment for artists and collectors alike — but the art world looks very different in 2025, leading us to be concerned about the future. In my latest blog post, I explore what has shifted, and how artists can still build thriving creative businesses today.

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Finding Balance: The Art of Pricing Your Artwork
Finding Balance: The Art of Pricing Your Artwork

Discover the art of effective pricing! Whether you're a seasoned artist or just starting out, this blog post reveals the pitfalls of starting too high or too low. Learn why unrealistic prices can damage your career and how underpricing devalues your art.

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10 gorgeous examples of artist websites
10 gorgeous examples of artist websites

Dive into these 10 exceptional artist website examples to gain valuable insights on how to elevate your own website and make it stand out from the crowd.

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SEO, but for lazy people
SEO, but for lazy people

Why sit in front of a screen optimizing your search engine results when you can use this handy shortcut?

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What to bring to an art fair
What to bring to an art fair

You’ve probably already figured out what artwork to bring, to make the best use of your booth space. On top of that, you’ll need other items for hanging, and to make your stay more comfortable during your time selling. Here is my list of what to bring.

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5 tips: Planning an art fair booth
5 tips: Planning an art fair booth

A few strategies for planning your art fair booth

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New Template Alert: The Minimalist is Here
New Template Alert: The Minimalist is Here

The MInimalist is an artist website template built for artists who want their work to speak for itself.

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Payne’s Grey was always my best-selling template, now it’s even better.
Payne’s Grey was always my best-selling template, now it’s even better.

A refresh that no one asked for! But why not? It looks even better!

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What Jurors Want
What Jurors Want

Applying to a juried art show? I’m sure you’d love to know exactly what the jurors are looking for to increase your chances of getting in.

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Use the ‘Let Them Theory’ to level-up your artwork
Use the ‘Let Them Theory’ to level-up your artwork

Applying the ‘Let Them Theory’ learnings to help artists with career goals and improving studio practice.

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Squarespace or Shopify? Which will better suit your needs
Squarespace or Shopify? Which will better suit your needs

If your sales volume reaches a certain threshold, you may want to consider Shopify - here’s how to figure out if you need to move to from Squarespace.

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Kick start 2025 with a new website!
Kick start 2025 with a new website!

Don’t go into 2025 without a professional website!

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Can an art critique be positive?
Can an art critique be positive?

For many artists, the word “critique” feels daunting—like stepping into a space where flaws are the main focus. But what if it didn’t have to be that way? What if a critique could celebrate your strengths, spark your creativity, and leave you feeling more motivated than ever?

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Alissa Sexton is an artist consultant based in Ontario, Canada, who works with artists around the world

alissa@alissasexton.com